Vinum
Brand Identity
Brand Overview
Vinum Wine Bar needed a premium, European-inspired identity that felt timeless and rooted in authentic wine culture.
We created a refined visual system — from sketches to logotype, color palette, and typography — blending heritage with modern minimalism.
The result is an elegant, confident brand that captures the depth, warmth, and craftsmanship of the wine experience
2. Concept & Exploration
We began with hand-drawn sketches inspired by classic wine labels and European vineyard marks.
Exploration focused on:
Serif lettering
Circular stamp shapes
Wine-glass motifs
Simple monograms
Each idea balanced tradition with a clean, modern feel.
. Logo Development
After exploring several visual directions, we refined the identity into a logo that embodies:
Elegance through refined serif typography
Artisan authenticity through subtle sketch textures
Wine culture through the integrated wine-glass symbol
Balance & geometry with a circular seal designed for versatility
The final logo delivers a strong, memorable presence—effective across signage, menus, digital assets, and merchandise.
4. Color Palette (Final Version — Centered, Clean)
4. Color Palette
The VINUM palette is inspired by vintage wine tones and refined European interiors:
Deep Burgundy (#4B0F1A) — warm, aged red wine
Copper (#B37333) — artisanal accents, barrels, and metal
Graphite Black (#1C1C1C) — elegant and grounding
Cement Gray (#B7B7B7) — soft neutral support
Warm Wood (#C8447E) — rustic oak textures
Together, the palette feels timeless, intimate, and premium.
5. Typography
VINUM uses a refined type system that balances heritage with modern clarity:
Playfair Display Bold — primary serif for titles; elegant and classic
Montserrat Medium — secondary sans-serif for structure and readability
Raleway / Open Sans — body text fonts for clean, harmonious legibility
This system blends traditional sophistication with contemporary clarity.
6. Result
VINUM’s identity delivers:
• A strong and memorable presence
• Consistent visuals across all platforms
• A premium look aligned with the wine-bar experience
• Enhanced customer perception and storytelling
The brand now feels like a modern tribute to classic European wine culture—elevating the guest experience from first impression to final sip.