Vinum

Brand Overview

Vinum Wine Bar needed a premium, European-inspired identity that felt timeless and rooted in authentic wine culture.

We created a refined visual system — from sketches to logotype, color palette, and typography — blending heritage with modern minimalism.

The result is an elegant, confident brand that captures the depth, warmth, and craftsmanship of the wine experience

2. Concept & Exploration

We began with hand-drawn sketches inspired by classic wine labels and European vineyard marks.

Exploration focused on:

Serif lettering
Circular stamp shapes
Wine-glass motifs
Simple monograms

Each idea balanced tradition with a clean, modern feel.

. Logo Development

After exploring several visual directions, we refined the identity into a logo that embodies:

Elegance through refined serif typography

Artisan authenticity through subtle sketch textures

Wine culture through the integrated wine-glass symbol

Balance & geometry with a circular seal designed for versatility

The final logo delivers a strong, memorable presence—effective across signage, menus, digital assets, and merchandise.

4. Color Palette (Final Version — Centered, Clean)

4. Color Palette

The VINUM palette is inspired by vintage wine tones and refined European interiors:

Deep Burgundy (#4B0F1A) — warm, aged red wine

Copper (#B37333) — artisanal accents, barrels, and metal

Graphite Black (#1C1C1C) — elegant and grounding

Cement Gray (#B7B7B7) — soft neutral support

Warm Wood (#C8447E) — rustic oak textures

Together, the palette feels timeless, intimate, and premium.

5. Typography

VINUM uses a refined type system that balances heritage with modern clarity:

Playfair Display Bold — primary serif for titles; elegant and classic

Montserrat Medium — secondary sans-serif for structure and readability

Raleway / Open Sans — body text fonts for clean, harmonious legibility

This system blends traditional sophistication with contemporary clarity.

6. Result

VINUM’s identity delivers:

• A strong and memorable presence

• Consistent visuals across all platforms

• A premium look aligned with the wine-bar experience

• Enhanced customer perception and storytelling

The brand now feels like a modern tribute to classic European wine culture—elevating the guest experience from first impression to final sip.